![]() ![]() Sensei Demura's amazing martial art skills have long been chronicled by fans of the sport and Hollywood's action star elite, including Lee, Chuck Norris, Steven Segal, Wesley Snipes, and even Hilary Swank, who have all learned karate under the master. ![]() military members around the world,” said Devin Nagy, Director, Technology and Emerging Platforms, Diageo North America.Before Bruce Lee brought karate to the masses through his kung fu films in the 1970s, there was Fumio Demura. For every digital collectible claimed, we sent a care package to active duty U.S. “Salesforce helped us reimagine and digitally scale Crown Royal’s Purple Bag Project by giving us a trusted partner to support our front-end commerce site and back-end data connector to support the #ThatDeservesACrown campaign. Global consulting partners like Accenture and Deloitte Digital, and digital agencies and strategy consultants like AE Studio, Media.Monks, TIME, and Vayner3, are helping businesses implement Web3 and experiment with blockchain, digital wallets, and NFT minting.Salesforce engaged its Office of the Ethical and Humane Use of Technology, Web3 Advisory board, Ethical Use Advisory Council, employees, experts from academia and nongovernmental organizations, as well as its Sustainability and Equality teams, to develop the Web3 product with a responsible and values-driven approach.NFT Management, formerly known as NFT Cloud, gives companies the ability to create and manage NFT collections directly through Salesforce, view real-time customer insights, monitor blockchain activity, and automate processes with Salesforce Flow.Web3 Connect, a new API integration, allows brands to create personalized, omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers interact with their NFT collections.Three out of four consumers who have purchased an NFT in the past say purchasing a brand’s NFT makes them more loyal to that brand.Survey data finds nearly half (45%) of consumers* would be more interested in purchasing an NFT if it came from their favorite brand.Significance: Web3, considered the next generation of the internet, includes emerging technologies like blockchain and NFTs, which offer brands creative opportunities to engage new audiences and tap into first-party data to deepen customer relationships and drive loyalty. With the limited release of Salesforce Web3, companies can connect with their customers in a whole new way by connecting their Customer 360 with Web3 data for a holistic view of how customers interact with their brand across traditional and emerging digital environments. Salesforce Web3 helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way. Pilot program supported more than 275,000 transactions for Crown Royal, Mattel, and Scotch & Soda, focused on creating and securely deploying NFT collections.NFT Management helps companies create and manage NFT collections to deepen customer relationships and engage new audiences.Salesforce Web3 enables brands to create connected customer experiences across Web2 and Web3, and scale efficiently with a unified platform.
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